UGG® Australia is the producer of Ugg® boots, slippers, clogs, shoes, and other footwear. Ugg® Australia is one of the world's largest sheepskin footwear manufacturers, and quite likely the best known.
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The company began humbly in 1978, when a young Aussie surfer named Brian Smith made a trip to California with a batch of Ugg boots, the traditional sheepskin boots worn by Australian surfers to keep their feet warm on cold mornings. When Brian Smith, brought the sheepskin boots form Australia to the US in 1978, he was trying to get them on the market in New York area, but without much success. Being a persistent Aussie mate, he did not give up and moved to California, where he successfully introduced and established his business amongst the surfer community. He was betting that American surfers would find the boots as useful as their Australian counterparts did, and he was right. It wasn't long before uggs became popular among American surfers, and then among the general population -- and Ugg Australia was up and running.
UGG® Australia was acquired by Deckers Outdoor Corporation in 1995 (even as UGG® Australia was acquiring the trademarked UGG name from the Celtic Sheepskin Company in the UK), and by 1998 had expanded their line to a whopping ten models. It was in 2000, when daytime TV queen Oprah Winfrey acquired a pair of Ultras, that their popularity started to skyrocket. She liked them so much she bought boots for her entire staff (350 pairs), and UGG® Australia really took off.
Deckers was founded in 1973 with production of sandals. Since then, the Teva sandals became very popular style, although they were originally designed for rafting use. The product range rose to several other footwear types, such as sneakers, and men’s and women’s casual shoes.
UGG® Australia Product Range
UGG® Australia product range
is much wider and includes not only footwear, but also items such as
totes, handbags, outerwear, muffs and home collection. The accessory
products imitate the traditional sheepskin style. The bags collection
features sheepskin, brass, and leather details. UGG® Australia aims to
maintain the bags feeling and looking rich, functional, with the UGG
style signature. The UGG® Australia styles
include several collections, such as Sundance, Classic and Fluff. You
can get them in several different colors, ranging from sand, chestnut,
yellow, baby blue, baby pink, cornflower blue, green, lilac, orchid,
orange, navy, ruby, and other being introduced. UGG Australia
is the ultimate answer for all fashion lovers who like comfortable and
good looking footwear.