Then big business and the fashion industry got in on the act.

Unscrupulous manufacturers have begun producing ugg-style boots using what they say are 100% natural materials, when in fact they’re not.

In the corporate world, things aren’t always as cut-and-dried as we might like.

When filmmaker Susan Lambert was growing up in the Blue Mountains of Australia, she wouldn’t have been caught dead wearing ugg boots. The iconic Australian footwear, as Aussie as Ayer’s Rock, was something people wore to stay warm, not to be fashionable. In her memorable words, you’ll be considered "a total dag" if you appeared […]

By Seattle Post-Intelligencer
Jessica Alba says the next generation of Ugg boots are “must-have essential item” for fall. She created her own look for shopvogue.com together with Eva Longoria and Debra Messing. Shopvogue.com is an online store affiliated with the fashion magazine Vogue.

ABC News Online, July 21 2005
ABC News reports, how Imitation Uggs caused huge drop of lambskin prices from Tasmania from $13 to as low as $3 to $5 due to cheap imitations on the market. Other factors contributiong to the price drop are warmer climate in Russia and flood of artificial ugg boots to North […]

ABC News Online, July 13 2005
The Western Australia farmer’s federation (WAFF) has expressed concerns that the local Aussie’s wool producers’ reputation is being ruined by some companies trying to sell their fake uggs as genuine Australian wool. Some manufacturers’ footwear is being labeled as 100% Australian Merino Wool lining, but is nothing more than just […]

PR Web
PR Web has an interesting article sumaarizing the history of ugg boots. It explains tehre do the uggs come from, their role in history and development from the early days up to now, when they became an international hit. It also focuses on marketing and authenticity of ugg rpoducts in the global competitive economy.